Make An App For That
December 7, 2011
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For those of you able to attend today’s keynote session at the GSMI Mobile Marketing Strategies Summit, thank you for making this an insightful and interesting event. As mentioned at the conclusion of my keynote, slides from the talk are available for download below.
The material presented during the keynote relies heavily on my upcoming research around the use of mobile technology this holiday season. I’ll be publishing a report this month on the topic that includes overviews of major brands’ strategies in mobile, an assessment of steps to achieve mobile success and a scorecard to understand the impact of your mobile application strategy. The report will be available here and on the Altimeter Group Research Reports page in the coming weeks, for free download and distribution.