This is a cross post from the Altimeter Research Blog.
2011 was the year of the mobile shopper, so why aren’t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail. The report, published today, reveals how major brands are capitalizing on the massive growth in shoppers’ use of mobile technology. It also explores the perils many major retailers have encountered in their quest to tap this market.
- Mobile Shoppers Are Here Today, Why Aren’t Retailers Serving Them Better?
Are retailers doing enough to serve their mobile customers? Many are not.
