Make Mobile Work

Mobile strategy from Altimeter Group analyst Chris Silva, making mobile work for brands and business.

Daily Archives: April 6, 2012

What Is An App?

I was presenting a webinar on the intersection of mobile and social with my colleague Jeremiah earlier this week, when, in the Q/A an interesting question arose, amidst the other tactical queries about partners, data points and development philosophy, this question stood out because of it’s seeming simplicity and inherent complexity:

What is an “app” and how do you define it?

My snarky side wanted to offer up, “how much time do you have,” but it bears exploring, so I did so on the call and wanted to also start the conversation here.

Read more of this post

Follow

Get every new post delivered to your Inbox.

Join 2,886 other followers