Today marks the publication of my second Altimeter Group research report. My collaborator and editor Jeremiah Owyang and I began with a hypothesis that, as the age of mobile = email has come to a close, are mobile employees being served with the proper applications to make them be more productive? Our guess was that they weren’t, and largely, rollouts are just getting started but there are already some lessons to be learned. The most important is that different roles have different needs from mobility, and determining who is using mobile today, and what their needs are from mobile is the first step to a defensible mobility plan.
Companies that choose to embrace mobility are finding that certain tools lend themselves to certain types of users, and companies that refuse to act? They’re being pushed toward adopting tools as users bring consumer technology into the workplace on the devices they themselves own.
Our findings included the following:
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