Marketing, Mobile And The Dynamic Customer Journey
September 11, 2012
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I was thrilled to be able to share some of Altimeter’s latest research with the Citrix webinar audience to talk about how mobile, social and the complexities of the Dynamic Customer Journey – a major theme in Altimeter’s research – are changing the way marketers work.
The content, which relies heavily on the work of colleague Rebecca Lieb‘s most recent research report The Converged Media Imperative: How Brands Will Combine Paid, Earned And Owned Media available in full on our site, lays out the foundations for how marketers’ roles must change in order to coordinate across a growing number of channels with their success in doing so having a direct impact on their success.
The slides from today’s session follow, though the full report goes into much greater depth; a careful read will provide the building blocks of a solid strategy for converged media across channels old and new.