One of the companies often cited as a leader in mobile shopping is Starbucks. The company, which offers payment using starbuck card credit via its newly-designed online app has illustrated what’s possible in mobile payment with a one-plus year old deployment of mobile payments via the app across its 9,000 US stores. There are also some interesting engagement tools the company is putting out on mobile, in the video app review below, we explore both.
Starbucks is one of the firms being featured in my upcoming mobile retail report, “Santa’s Little Helpers.” Look for it here on December, 19, 2011.