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	<title>Make Mobile Work</title>
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	<link>http://makemobilework.wordpress.com</link>
	<description>Insight to make mobile work for enterprises, brands and users</description>
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		<title>Make Mobile Work</title>
		<link>http://makemobilework.wordpress.com</link>
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		<item>
		<title>Marketing, Coming To A Device Near You</title>
		<link>http://makemobilework.wordpress.com/2012/02/16/marketing-coming-to-a-device-near-you/</link>
		<comments>http://makemobilework.wordpress.com/2012/02/16/marketing-coming-to-a-device-near-you/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 06:30:44 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=486</guid>
		<description><![CDATA[Today, my colleague Rebecca Lieb published her first Altimeter report focusing on content marketing. What's the take for mobile strategists? If content marketing is not localized to mobile devices and user location, you're behind the curve. So, what is content marketing and why does it matter? Altimeter defines content marketing as follows:

"Content marketing is a term that refers to the creation and sharing of content for marketing purposes. In digital channels, it refers to content that resides on properties the brand or marketer owns (e.g. a website) or largely controls from a content perspective (social media channels, syndication). Content marketing differs from advertising in that, unlike advertising, a media buy is never part of the equation."

As a tool and an activity for marketers, content marketing has always existed but as users increasingly fine tune their content consumption, they're tuning out traditional marketing. As a result, advertisers are raising the bar and creating long-term, non-episodic campaigns of information, not just ad impressions to reach these users. Marketers hoping to capitalize on this trend must rebalance, creating rich storytelling dialog that is sought out. Making the information desired stems from the creation of relevance, and this is where mobile comes in.  <a href="http://makemobilework.wordpress.com/2012/02/16/marketing-coming-to-a-device-near-you/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=486&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/02/16/marketing-coming-to-a-device-near-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">xuliland</media:title>
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			<media:title type="html">Content Channel Choice</media:title>
		</media:content>

		<media:content url="http://farm8.staticflickr.com/7209/6886590865_17f85a7a96_z.jpg" medium="image">
			<media:title type="html">Content Marketing Maturity</media:title>
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	</item>
		<item>
		<title>Read My Report? Now I Want Your Story!</title>
		<link>http://makemobilework.wordpress.com/2012/02/14/read-my-report-now-i-want-your-story/</link>
		<comments>http://makemobilework.wordpress.com/2012/02/14/read-my-report-now-i-want-your-story/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 23:58:55 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=473</guid>
		<description><![CDATA[Have you had a chance to read my recent report, Make An App For That: Mobile Strategies For Retail? If so, register for our March 2 webinar here. If not, take a look, its freely available under open research and discusses &#8230; <a href="http://makemobilework.wordpress.com/2012/02/14/read-my-report-now-i-want-your-story/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=473&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/02/14/read-my-report-now-i-want-your-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xuliland</media:title>
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		<title>GSMI Social Media Strategies Summit</title>
		<link>http://makemobilework.wordpress.com/2012/02/09/gsmi-social-media-strategies-summit/</link>
		<comments>http://makemobilework.wordpress.com/2012/02/09/gsmi-social-media-strategies-summit/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 04:46:55 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Speeches and events]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=458</guid>
		<description><![CDATA[Thank you for those of you who attended my session at the recent Social Media Strategies Summit, hosted by GSMI in Last Vegas this week. During the event, I hosted two sessions. I&#8217;ve included the slides for each below. Switching &#8230; <a href="http://makemobilework.wordpress.com/2012/02/09/gsmi-social-media-strategies-summit/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=458&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/02/09/gsmi-social-media-strategies-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xuliland</media:title>
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		<item>
		<title>New Altimeter Research: Make An App For That</title>
		<link>http://makemobilework.wordpress.com/2012/02/07/new-altimeter-research-make-an-app-for-that/</link>
		<comments>http://makemobilework.wordpress.com/2012/02/07/new-altimeter-research-make-an-app-for-that/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:02:19 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=434</guid>
		<description><![CDATA[This is a cross post from the Altimeter Research Blog. 2011 was the year of the mobile shopper, so why aren&#8217;t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile &#8230; <a href="http://makemobilework.wordpress.com/2012/02/07/new-altimeter-research-make-an-app-for-that/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=434&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/02/07/new-altimeter-research-make-an-app-for-that/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7376fc2ea78e0a6920c5599f5fb4dec?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">xuliland</media:title>
		</media:content>

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			<media:title type="html">Make An App For That, Mobility Matters</media:title>
		</media:content>

		<media:content url="http://farm8.staticflickr.com/7175/6830679581_31ea61b8cd.jpg" medium="image">
			<media:title type="html">Make An App For That, Maturity Phases</media:title>
		</media:content>

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			<media:title type="html">Make An App For That, Mobile Interaction Models</media:title>
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		<item>
		<title>Altimeter Blog Post: Murky Mobile Future For Facebook?</title>
		<link>http://makemobilework.wordpress.com/2012/02/02/altimeter-blog-post-murky-mobile-future-for-facebook/</link>
		<comments>http://makemobilework.wordpress.com/2012/02/02/altimeter-blog-post-murky-mobile-future-for-facebook/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 14:13:17 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Altimeter]]></category>
		<category><![CDATA[Altimetergroup]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[s1]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=427</guid>
		<description><![CDATA[I&#8217;ve recently posted my thoughts on Facebook&#8217;s newly-filed S-1 and what its detail means about the social giant&#8217;s mobile strategy, excerpt below: Amidst the scramble for numbers in EDGAR lookups in the wake of Facebook’s S-1 filing, I think we’re &#8230; <a href="http://makemobilework.wordpress.com/2012/02/02/altimeter-blog-post-murky-mobile-future-for-facebook/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=427&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/02/02/altimeter-blog-post-murky-mobile-future-for-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7376fc2ea78e0a6920c5599f5fb4dec?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">xuliland</media:title>
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		<item>
		<title>Mobile World Congress 2012</title>
		<link>http://makemobilework.wordpress.com/2012/02/01/mobile-world-congress-2012/</link>
		<comments>http://makemobilework.wordpress.com/2012/02/01/mobile-world-congress-2012/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 13:54:36 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Barcelona]]></category>
		<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[MWC]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=410</guid>
		<description><![CDATA[I will be attending Mobile World Congress 2o12 in Barcelona, I&#8217;m currently filling up my briefings calendar for the time that I am at the event. I&#8217;m interested in speaking with mobile platform providers, mobile app developers and enterprise mobile &#8230; <a href="http://makemobilework.wordpress.com/2012/02/01/mobile-world-congress-2012/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=410&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/02/01/mobile-world-congress-2012/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7376fc2ea78e0a6920c5599f5fb4dec?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">xuliland</media:title>
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			<media:title type="html">MWC Logo</media:title>
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	</item>
		<item>
		<title>More Thoughts on Apple&#8217;s Challenges</title>
		<link>http://makemobilework.wordpress.com/2012/01/27/more-thoughts-on-apples-challenges/</link>
		<comments>http://makemobilework.wordpress.com/2012/01/27/more-thoughts-on-apples-challenges/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 17:04:38 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Altimeter]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=407</guid>
		<description><![CDATA[I&#8217;ve posted some more thoughts on the challenges that Apple faces as the smartphone arms race continues to heat up on the Altimeter Group Blog. I&#8217;ve advanced my thinking a bit from my last post, but even with this week&#8217;s news on Q4 &#8230; <a href="http://makemobilework.wordpress.com/2012/01/27/more-thoughts-on-apples-challenges/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=407&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/01/27/more-thoughts-on-apples-challenges/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7376fc2ea78e0a6920c5599f5fb4dec?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">xuliland</media:title>
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		<item>
		<title>Some More Thoughts on Android 4.0, Tablet Version</title>
		<link>http://makemobilework.wordpress.com/2012/01/24/some-more-thoughts-on-android-4-0-tablet-version/</link>
		<comments>http://makemobilework.wordpress.com/2012/01/24/some-more-thoughts-on-android-4-0-tablet-version/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:37:27 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[icecreamsandwich]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[xoom]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=403</guid>
		<description><![CDATA[After living with the OS for a couple of days, some more thoughts on Android 4.0, Ice Cream Sandwich on my Moto Xoom, overall, a good experience, app migration notwithstanding. Android 4 ICS on Xoom 2 from Chris Silva on &#8230; <a href="http://makemobilework.wordpress.com/2012/01/24/some-more-thoughts-on-android-4-0-tablet-version/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=403&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://makemobilework.wordpress.com/2012/01/24/some-more-thoughts-on-android-4-0-tablet-version/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7376fc2ea78e0a6920c5599f5fb4dec?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">xuliland</media:title>
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		<item>
		<title>Overview of Android 4.0, On Moto Xoom Tablet</title>
		<link>http://makemobilework.wordpress.com/2012/01/23/overview-of-android-4-0-on-moto-xoom-tablet/</link>
		<comments>http://makemobilework.wordpress.com/2012/01/23/overview-of-android-4-0-on-moto-xoom-tablet/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:55:32 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=399</guid>
		<description><![CDATA[This week, owners of existing Android devices (as opposed to new-in-market smartphones) got an update to Android 4.0 aka Ice Cream Sandwich. My official update rolled out to my Wifi Motorola Xoom Tablet mid-week, below I review some of my &#8230; <a href="http://makemobilework.wordpress.com/2012/01/23/overview-of-android-4-0-on-moto-xoom-tablet/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=399&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xuliland</media:title>
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		<item>
		<title>Theirs To Lose</title>
		<link>http://makemobilework.wordpress.com/2012/01/20/theirs-to-lose/</link>
		<comments>http://makemobilework.wordpress.com/2012/01/20/theirs-to-lose/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 22:24:29 +0000</pubDate>
		<dc:creator>ctsilva</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://makemobilework.wordpress.com/?p=382</guid>
		<description><![CDATA[The mobile world is abuzz around new data from Nielsen that has headline streaming across newsreaders using phrases like &#8220;..Close The Gap On Android&#8230; &#8221; Has Android lost some share? Sure it has, but let&#8217;s not place the laurel on &#8230; <a href="http://makemobilework.wordpress.com/2012/01/20/theirs-to-lose/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=makemobilework.wordpress.com&amp;blog=25444680&amp;post=382&amp;subd=makemobilework&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">xuliland</media:title>
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